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  1. Forside
  2. VW Beetle

VW Beetle

- The Golden Years 1949-1968
Af: Richard Copping Engelsk Paperback

VW Beetle

- The Golden Years 1949-1968
Af: Richard Copping Engelsk Paperback
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In this highly readable and informative book, VW expert Richard Copping tells the inside story of one of the world’s most popular cars.Drawing on his unique experience as an author of many VW books, the writer reveals the secrets of the VW Beetle’s success. Not only was the concept of a cheap but reliable mass-produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant the Beetle soon became an icon.Richard Copping also analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia. Under the leadership of the ingenious Heinz Nordhoff, Volkswagen also ensured that manufacture of the Beetle was fast, efficient and profitable. In the United States in particular, the Beetle was the beneficiary of highly successful advertising campaigns that sealed its reputation as a must-have cult icon, alongside the popular VW Transporter.Accompanied by contemporary colour illustrations, this book is a fascinating journey through the development of an automotive phenomenon.
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In this highly readable and informative book, VW expert Richard Copping tells the inside story of one of the world’s most popular cars.Drawing on his unique experience as an author of many VW books, the writer reveals the secrets of the VW Beetle’s success. Not only was the concept of a cheap but reliable mass-produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant the Beetle soon became an icon.Richard Copping also analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia. Under the leadership of the ingenious Heinz Nordhoff, Volkswagen also ensured that manufacture of the Beetle was fast, efficient and profitable. In the United States in particular, the Beetle was the beneficiary of highly successful advertising campaigns that sealed its reputation as a must-have cult icon, alongside the popular VW Transporter.Accompanied by contemporary colour illustrations, this book is a fascinating journey through the development of an automotive phenomenon.
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Produktdetaljer
Sprog: Engelsk
Sider: 96
ISBN-13: 9781445688923
Indbinding: Paperback
Udgave:
ISBN-10: 1445688921
Kategori: Forside
Udg. Dato: 15 mar 2023
Længde: 11mm
Bredde: 234mm
Højde: 165mm
Forlag: Amberley Publishing
Oplagsdato: 15 mar 2023
Forfatter(e): Richard Copping
Forfatter(e) Richard Copping

Kategori Forside

ISBN-13 9781445688923

Sprog Engelsk

Indbinding Paperback

Sider 96

Udgave

Længde 11mm

Bredde 234mm

Højde 165mm

Udg. Dato 15 mar 2023

Oplagsdato 15 mar 2023

Forlag Amberley Publishing