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Vulcans, Earthlings and Marketing ROI
- Getting Finance, Marketing and Advertising Onto the Same Planet
Engelsk Paperback
Vulcans, Earthlings and Marketing ROI
- Getting Finance, Marketing and Advertising Onto the Same Planet
Engelsk Paperback

399 kr
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Om denne bog
Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.
Product detaljer
Sprog:
Engelsk
Sider:
174
ISBN-13:
9781554580316
Indbinding:
Paperback
Udgave:
ISBN-10:
1554580315
Udg. Dato:
30 dec 2007
Længde:
11mm
Bredde:
154mm
Højde:
227mm
Forlag:
Wilfrid Laurier University Press
Oplagsdato:
30 dec 2007
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