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Unfiltered Marketing

- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
Engelsk Paperback

Unfiltered Marketing

- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
Engelsk Paperback

95 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in UNFILTERED MARKETING. Drawing on four years of global research, authors, Denny and Leinberger, have developed a comprehensive five-step process for successfully rehumanising the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world and executives must rework their brand to be (2) unscripted (3) in-process and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy and others.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781632651785
Indbinding:
Paperback
Udgave:
ISBN-10:
1632651785
Kategori:
Udg. Dato:
25 nov 2020
Længde:
21mm
Bredde:
227mm
Højde:
153mm
Forlag:
Red Wheel/Weiser
Oplagsdato:
25 nov 2020
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