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Understanding Women's Magazines
- Publishing, Markets and Readerships in Late-Twentieth Century Britain
Engelsk Paperback
Understanding Women's Magazines
- Publishing, Markets and Readerships in Late-Twentieth Century Britain
Engelsk Paperback

528 kr
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Understanding Women''s Magazines investigates the changing landscape of women''s magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women''s magazine publishing in the last two decades.
Understanding Women''s Magazines examines the transformation in the production, advertising and marketing practices of women''s magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a ''new woman''.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780415216395
Indbinding:
Paperback
Udgave:
ISBN-10:
0415216397
Udg. Dato:
12 dec 2002
Længde:
12mm
Bredde:
157mm
Højde:
234mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
12 dec 2002
Forfatter(e):
Kategori sammenhænge