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Understanding Pop-Up Stores through Passion and Practice

Af: Ghalia Boustani Engelsk Paperback

Understanding Pop-Up Stores through Passion and Practice

Af: Ghalia Boustani Engelsk Paperback
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Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.

This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.

Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail.

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Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.

This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.

Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail.

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Produktdetaljer
Sprog: Engelsk
Sider: 122
ISBN-13: 9781032293332
Indbinding: Paperback
Udgave:
ISBN-10: 1032293330
Kategori: Forretningsstrategier
Udg. Dato: 25 feb 2025
Længde: 10mm
Bredde: 228mm
Højde: 151mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 feb 2025
Forfatter(e): Ghalia Boustani
Forfatter(e) Ghalia Boustani

Kategori Forretningsstrategier

ISBN-13 9781032293332

Sprog Engelsk

Indbinding Paperback

Sider 122

Udgave

Længde 10mm

Bredde 228mm

Højde 151mm

Udg. Dato 25 feb 2025

Oplagsdato 25 feb 2025

Forlag Taylor & Francis Ltd