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  2. Kulturstudier og medievidenskab
  3. Medievidenskab

Understanding Media Economics

Af: Gillian Doyle Engelsk Paperback

Understanding Media Economics

Af: Gillian Doyle Engelsk Paperback
Tjek vores konkurrenters priser
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."
- Lucy Küng, Oxford University and Jonkoping University

"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."
- Chris Bilton, University of Warwick

"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."
- Milan Todorovic, London Metropolitan University

With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.

Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.

Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

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Tjek vores konkurrenters priser
Normalpris
kr 431
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."
- Lucy Küng, Oxford University and Jonkoping University

"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."
- Chris Bilton, University of Warwick

"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."
- Milan Todorovic, London Metropolitan University

With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.

Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.

Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781412930772
Indbinding: Paperback
Udgave:
ISBN-10: 1412930774
Kategori: Medievidenskab
Udg. Dato: 18 apr 2013
Længde: 13mm
Bredde: 171mm
Højde: 242mm
Forlag: SAGE Publications Inc
Oplagsdato: 18 apr 2013
Forfatter(e): Gillian Doyle
Forfatter(e) Gillian Doyle

Kategori Medievidenskab

ISBN-13 9781412930772

Sprog Engelsk

Indbinding Paperback

Sider 232

Udgave

Længde 13mm

Bredde 171mm

Højde 242mm

Udg. Dato 18 apr 2013

Oplagsdato 18 apr 2013

Forlag SAGE Publications Inc

Kategori sammenhænge