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Understanding Belief, Attitude, and Behavior

- How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research
Af: Brandt W. Pryor Engelsk Hardback

Understanding Belief, Attitude, and Behavior

- How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research
Af: Brandt W. Pryor Engelsk Hardback
Tjek vores konkurrenters priser

This book is a step-by-step guide for correctly applying Fishbein and Ajzen''s theories which together form " . . the dominant conceptual framework for predicting, explaining, and changing human social behavior" (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior.


This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author''s applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples.

 

The author has 30 years'' experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The author''s dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory.

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This book is a step-by-step guide for correctly applying Fishbein and Ajzen''s theories which together form " . . the dominant conceptual framework for predicting, explaining, and changing human social behavior" (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior.


This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author''s applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples.

 

The author has 30 years'' experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The author''s dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 204
ISBN-13: 9781648026157
Indbinding: Hardback
Udgave:
ISBN-10: 164802615X
Kategori: Adfærdsteori
Udg. Dato: 16 feb 2022
Længde: 13mm
Bredde: 156mm
Højde: 234mm
Forlag: Emerald Publishing Inc
Oplagsdato: 16 feb 2022
Forfatter(e): Brandt W. Pryor
Forfatter(e) Brandt W. Pryor

Kategori Adfærdsteori

ISBN-13 9781648026157

Sprog Engelsk

Indbinding Hardback

Sider 204

Udgave

Længde 13mm

Bredde 156mm

Højde 234mm

Udg. Dato 16 feb 2022

Oplagsdato 16 feb 2022

Forlag Emerald Publishing Inc