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Typography and Motion Graphics: The 'Reading-Image'

Engelsk Hardback

Typography and Motion Graphics: The 'Reading-Image'

Engelsk Hardback

582 kr
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Om denne bog

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Product detaljer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9780367029289
Indbinding:
Hardback
Udgave:
ISBN-10:
0367029286
Kategori:
Udg. Dato:
29 nov 2018
Længde:
11mm
Bredde:
225mm
Højde:
144mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
29 nov 2018
Forfatter(e):
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