Ram Nidumolu''s provocative book on business leadership uses this allegory from Indian scripture to highlight why many businesses are distrusted by the public and contribute to social ills like environmental destruction, wealth inequality and climate change: they mimic the bird on the lower branch. But can business, compassion, and stewardship really coexist? Ram''s surprising insight is to hearken back to the earliest Indian philosophical texts to reclaim their lessons for acting in accordance with our connection to Being. He outlines a four-part framework for what he calls being-centered leadership and offers examples of this kind of leadership in action, from companies such as Harley Davidson, Timberland, Puma, Pepsi and many others. It is time, he writes, to “look up from our rickety perch on the lower branch of a storm-tossed tree and begin the journey to the higher branch.”
Ram Nidumolu''s provocative book on business leadership uses this allegory from Indian scripture to highlight why many businesses are distrusted by the public and contribute to social ills like environmental destruction, wealth inequality and climate change: they mimic the bird on the lower branch. But can business, compassion, and stewardship really coexist? Ram''s surprising insight is to hearken back to the earliest Indian philosophical texts to reclaim their lessons for acting in accordance with our connection to Being. He outlines a four-part framework for what he calls being-centered leadership and offers examples of this kind of leadership in action, from companies such as Harley Davidson, Timberland, Puma, Pepsi and many others. It is time, he writes, to “look up from our rickety perch on the lower branch of a storm-tossed tree and begin the journey to the higher branch.”