Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Translation and Tourism
- Strategies for Effective Cross-Cultural Promotion
Engelsk Hardback
Se mere i:
Translation and Tourism
- Strategies for Effective Cross-Cultural Promotion
Engelsk Hardback

811 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.   


Product detaljer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9789811363429
Indbinding:
Hardback
Udgave:
ISBN-10:
9811363420
Udg. Dato:
13 mar 2019
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
13 mar 2019
Forfatter(e):
Kategori sammenhænge