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Trailblazer

- The Power of Business as the Greatest Platform for Change
Af: Marc Benioff Engelsk Paperback

Trailblazer

- The Power of Business as the Greatest Platform for Change
Af: Marc Benioff Engelsk Paperback
Tjek vores konkurrenters priser
'Urgent and compelling' Richard Branson
'The gold standard on how to use business as a platform for change' Ray Dalio
For too long, many have felt that business focuses too much on profit and not enough on its responsibilities, but now in Trailblazer, Innovator of the Decade Marc Benioff shows how all of that can change - for the better.


When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. 

But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place. 

Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good. 
Tjek vores konkurrenters priser
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
'Urgent and compelling' Richard Branson
'The gold standard on how to use business as a platform for change' Ray Dalio
For too long, many have felt that business focuses too much on profit and not enough on its responsibilities, but now in Trailblazer, Innovator of the Decade Marc Benioff shows how all of that can change - for the better.


When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. 

But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place. 

Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good. 
Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9781471181832
Indbinding: Paperback
Udgave:
ISBN-10: 1471181839
Udg. Dato: 17 sep 2020
Længde: 23mm
Bredde: 197mm
Højde: 131mm
Forlag: Simon & Schuster Ltd
Oplagsdato: 17 sep 2020
Forfatter(e): Marc Benioff
Forfatter(e) Marc Benioff


Kategori Etik og socialt ansvar i virksomheder


ISBN-13 9781471181832


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 23mm


Bredde 197mm


Højde 131mm


Udg. Dato 17 sep 2020


Oplagsdato 17 sep 2020


Forlag Simon & Schuster Ltd