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Trade Unions on YouTube

- Online Revitalization in Sweden
Af: Jenny Jansson, Katrin Uba Engelsk Hardback

Trade Unions on YouTube

- Online Revitalization in Sweden
Af: Jenny Jansson, Katrin Uba Engelsk Hardback
Tjek vores konkurrenters priser

This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.

By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.

This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. 


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This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.

By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.

This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. 


Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9783030249137
Indbinding: Hardback
Udgave:
ISBN-10: 3030249131
Udg. Dato: 16 aug 2019
Længde: 11mm
Bredde: 217mm
Højde: 153mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 16 aug 2019
Forfatter(e): Jenny Jansson, Katrin Uba
Forfatter(e) Jenny Jansson, Katrin Uba


Kategori Social- & Kulturhistorie


ISBN-13 9783030249137


Sprog Engelsk


Indbinding Hardback


Sider 160


Udgave


Længde 11mm


Bredde 217mm


Højde 153mm


Udg. Dato 16 aug 2019


Oplagsdato 16 aug 2019


Forlag Springer Nature Switzerland AG

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