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Tourism Promotion and Power
- Creating Images, Creating Identities
Engelsk Hardback
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Tourism Promotion and Power
- Creating Images, Creating Identities
Engelsk Hardback

1.267 kr
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Om denne bog
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.
Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780471983415
Indbinding:
Hardback
Udgave:
ISBN-10:
0471983411
Kategori:
Udg. Dato:
29 jul 1998
Længde:
21mm
Bredde:
254mm
Højde:
196mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
29 jul 1998
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