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Tobacco Advertising
- The Great Seduction
Engelsk
Bogcover for Tobacco Advertising af Gerard S. Petrone, 9780887409721
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780887409721
Indbinding:
Hardback
ISBN-10:
0887409725
Udg. Dato:
6 jan 1997
Størrelse i cm:
28,6 x 22,0 x 2,4
Oplagsdato:
6 jan 1997
Forfatter(e):

Tobacco Advertising

- The Great Seduction
Engelsk
Hardback 1997
Format:

Bog beskrivelse
Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images portrayed in tobacco advertising were part of the new wave of product promotion - tin tags, cigar and tobacco labels, insert cards (including the first baseball cards) - that helped transform America into a nation of smokers by 1900. With illustrations of antique artifacts, old photographs and contemporary advertising, the reader is taken through the rapid growth of the tobacco industry following the Civil War, and shown a wide-range of promotional ploys and gimmickry that evolved in this century: tobacco tins, cigarette pack art, and outdoor advertising. Other advertising objects include lapel buttons, pocket mirrors, postcards, watch fobs, pocketknives, envelope stickers and more. All are lavishly illustrated, many in full color, and an informative value guide is included.
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Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780887409721
Indbinding:
Hardback
ISBN-10:
0887409725
Udg. Dato:
6 jan 1997
Størrelse i cm:
28,6 x 22,0 x 2,4
Oplagsdato:
6 jan 1997
Forfatter(e):
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