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Through a Lens of Scarcity

- Health Communication in a Low-Income Context
Af: Hanna Luetke Lanfer Engelsk Paperback

Through a Lens of Scarcity

- Health Communication in a Low-Income Context
Af: Hanna Luetke Lanfer Engelsk Paperback
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The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 


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The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 


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Produktdetaljer
Sprog: Engelsk
Sider: 387
ISBN-13: 9783658349134
Indbinding: Paperback
Udgave:
ISBN-10: 3658349131
Kategori: Medievidenskab
Udg. Dato: 10 sep 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Fachmedien Wiesbaden
Oplagsdato: 10 sep 2021
Forfatter(e): Hanna Luetke Lanfer
Forfatter(e) Hanna Luetke Lanfer

Kategori Medievidenskab

ISBN-13 9783658349134

Sprog Engelsk

Indbinding Paperback

Sider 387

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 10 sep 2021

Oplagsdato 10 sep 2021

Forlag Springer Fachmedien Wiesbaden