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The Tipping Point

- How Little Things Can Make a Big Difference
Af: Malcolm Gladwell Engelsk Paperback

The Tipping Point

- How Little Things Can Make a Big Difference
Af: Malcolm Gladwell Engelsk Paperback
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
 
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
 
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
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Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9780316679077
Indbinding: Paperback
Udgave:
ISBN-10: 0316679070
Kategori: Social- & gruppepsykologi
Udg. Dato: 1 maj 2001
Længde: 20mm
Bredde: 172mm
Højde: 107mm
Forlag: Little, Brown and Company
Oplagsdato: 1 maj 2001
Forfatter(e): Malcolm Gladwell
Forfatter(e) Malcolm Gladwell

Kategori Social- & gruppepsykologi

ISBN-13 9780316679077

Sprog Engelsk

Indbinding Paperback

Sider 288

Udgave

Længde 20mm

Bredde 172mm

Højde 107mm

Udg. Dato 1 maj 2001

Oplagsdato 1 maj 2001

Forlag Little, Brown and Company