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The Subscription Boom

- Why an Old Business Model is the Future of Commerce
Af: Adam Levinter Engelsk Hardback

The Subscription Boom

- Why an Old Business Model is the Future of Commerce
Af: Adam Levinter Engelsk Hardback
Tjek vores konkurrenters priser
In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781773270715
Indbinding: Hardback
Udgave:
ISBN-10: 1773270710
Kategori: E-handel: forretningsmæssige aspekter
Udg. Dato: 23 apr 2020
Længde: 20mm
Bredde: 379mm
Højde: 163mm
Forlag: Figure 1 Publishing
Oplagsdato: 23 apr 2020
Forfatter(e): Adam Levinter
Forfatter(e) Adam Levinter

Kategori E-handel: forretningsmæssige aspekter

ISBN-13 9781773270715

Sprog Engelsk

Indbinding Hardback

Sider 288

Udgave

Længde 20mm

Bredde 379mm

Højde 163mm

Udg. Dato 23 apr 2020

Oplagsdato 23 apr 2020

Forlag Figure 1 Publishing