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The Story is Everything
- Mastering Creative Communication for Business
Engelsk Paperback
The Story is Everything
- Mastering Creative Communication for Business
Engelsk Paperback

232 kr
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Om denne bog

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781913947941
Indbinding:
Paperback
Udgave:
ISBN-10:
1913947947
Udg. Dato:
14 apr 2022
Længde:
19mm
Bredde:
199mm
Højde:
145mm
Forlag:
Laurence King Publishing
Oplagsdato:
14 apr 2022
Forfatter(e):
Books from the same author
Kategori sammenhænge