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The small BIG
- Small Changes that Spark Big Influence
Engelsk Paperback
The small BIG
- Small Changes that Spark Big Influence
Engelsk Paperback

196 kr
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Om denne bog
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today''s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781781252758
Indbinding:
Paperback
Udgave:
ISBN-10:
1781252750
Udg. Dato:
6 aug 2015
Længde:
23mm
Bredde:
197mm
Højde:
130mm
Forlag:
Profile Books Ltd
Oplagsdato:
6 aug 2015
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