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The Reciprocity Advantage: A New Way to Partner for Innovation and Growth

Af: Karl Ronn, Bob Johansen Engelsk Hardback

The Reciprocity Advantage: A New Way to Partner for Innovation and Growth

Af: Karl Ronn, Bob Johansen Engelsk Hardback
Tjek vores konkurrenters priser
According to Bob Johansen and Karl Ronn, the new way to succeed is to give what you have away. They call it the reciprocity advantage: sharing your assets with carefully chosen partners in order to learn how to make money in new ways - think give to grow.

Johansen and Ronn explain each of the four steps involved in achieving reciprocity advantage, beginning with uncovering your “right-of-way”: the space, resources, or technologies you control and have trust and permission to share with others. The next step is choosing the best partners to share these assets with, which can be surprising - for example, the authors tell how Microsoft partnered with the people who’d been hacking their Kinnect platform to find new uses for it. Then the authors explain how to experiment with your partners to figure out which new products or services might be scalable, and how to look at new technologies that can make scaling up faster than ever.

Johansen and Ronn also identify four future forces that will dramatically impact each of these four steps, and include numerous examples of businesses that have succeeded by applying reciprocity principles as well as those that failed by sticking to shortsighted business practices. And they provide detailed, practical guidance for any business that wants to discover its own reciprocity advantage.

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Tjek vores konkurrenters priser
According to Bob Johansen and Karl Ronn, the new way to succeed is to give what you have away. They call it the reciprocity advantage: sharing your assets with carefully chosen partners in order to learn how to make money in new ways - think give to grow.

Johansen and Ronn explain each of the four steps involved in achieving reciprocity advantage, beginning with uncovering your “right-of-way”: the space, resources, or technologies you control and have trust and permission to share with others. The next step is choosing the best partners to share these assets with, which can be surprising - for example, the authors tell how Microsoft partnered with the people who’d been hacking their Kinnect platform to find new uses for it. Then the authors explain how to experiment with your partners to figure out which new products or services might be scalable, and how to look at new technologies that can make scaling up faster than ever.

Johansen and Ronn also identify four future forces that will dramatically impact each of these four steps, and include numerous examples of businesses that have succeeded by applying reciprocity principles as well as those that failed by sticking to shortsighted business practices. And they provide detailed, practical guidance for any business that wants to discover its own reciprocity advantage.

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Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9781626561069
Indbinding: Hardback
Udgave:
ISBN-10: 1626561060
Kategori: Forretningsstrategier
Udg. Dato: 15 sep 2014
Længde: 21mm
Bredde: 161mm
Højde: 243mm
Forlag: Berrett-Koehler
Oplagsdato: 15 sep 2014
Forfatter(e): Karl Ronn, Bob Johansen
Forfatter(e) Karl Ronn, Bob Johansen

Kategori Forretningsstrategier

ISBN-13 9781626561069

Sprog Engelsk

Indbinding Hardback

Sider 216

Udgave

Længde 21mm

Bredde 161mm

Højde 243mm

Udg. Dato 15 sep 2014

Oplagsdato 15 sep 2014

Forlag Berrett-Koehler