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The Powers
- Ten Factors for Building an Exponentially More Powerful Brand
Engelsk
Bogcover for The Powers af Tony Wessling, Peter Van Aartrijk, 9781683509950
Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9781683509950
Indbinding:
Paperback
ISBN-10:
1683509951
Kategori:
Udg. Dato:
3 jan 2019
Størrelse i cm:
21,5 x 13,9 x 1,0
Oplagsdato:
3 jan 2019

The Powers

- Ten Factors for Building an Exponentially More Powerful Brand
Engelsk
Paperback 2019
Format:

Bog beskrivelse
The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.
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Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9781683509950
Indbinding:
Paperback
ISBN-10:
1683509951
Kategori:
Udg. Dato:
3 jan 2019
Størrelse i cm:
21,5 x 13,9 x 1,0
Oplagsdato:
3 jan 2019
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