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The Positive Case for Negative Campaigning

Af: David P. Redlawsk, Kyle Mattes Engelsk Paperback

The Positive Case for Negative Campaigning

Af: David P. Redlawsk, Kyle Mattes Engelsk Paperback
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For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
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For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780226202167
Indbinding: Paperback
Udgave:
ISBN-10: 022620216X
Udg. Dato: 3 feb 2015
Længde: 16mm
Bredde: 153mm
Højde: 230mm
Forlag: The University of Chicago Press
Oplagsdato: 3 feb 2015
Forfatter(e) David P. Redlawsk, Kyle Mattes


Kategori Politiske reklamer & kampagner


ISBN-13 9780226202167


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 16mm


Bredde 153mm


Højde 230mm


Udg. Dato 3 feb 2015


Oplagsdato 3 feb 2015


Forlag The University of Chicago Press

Kategori sammenhænge