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The New Global Marketing Reality
Engelsk Paperback
The New Global Marketing Reality
Engelsk Paperback

589 kr
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Om denne bog
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Product detaljer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9781349509799
Indbinding:
Paperback
Udgave:
ISBN-10:
1349509795
Udg. Dato:
1 jan 2004
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 2004
Forfatter(e):
Kategori sammenhænge