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The Narrative Power of Things

- Consumer Culture in Contemporary Austrian Literature
Af: Rebecca Wismeg-Kammerlander Engelsk Hardback

The Narrative Power of Things

- Consumer Culture in Contemporary Austrian Literature
Af: Rebecca Wismeg-Kammerlander Engelsk Hardback
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In the increasingly globalised consumer culture of the twenty-first century, consumer goods have long become more than mere commodities: they are markers of identity and tools of narration. Advertising, branding and other processes of consumer culture are ubiquitous and charge objects with meaning, impacting the way we perceive them and those who wear, use, showcase or discard them. This close link between consumer culture and the narration of identities – ranging from an individual to a national level – affects the construction of «national brands», as can be seen through contemporary writing.

With a focus on post-2000 Austrian literature, this book unveils how a skilful reading of consumer objects – both branded and non-branded – can enrich literary analysis. Introducing the concept of consumer literacy and applying it to Wolf Haas’ Das Wetter vor 15 Jahren, Thomas Glavinic’s Die Arbeit der Nacht, Arno Geiger’s Es geht uns gut and Raphaela Edelbauer’s Das flüssige Land, the study showcases the narrative power of consumer goods and the impact of Austrian literature and its writers on the idyllic national brand that stands in stark contrast to a troubled past.

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In the increasingly globalised consumer culture of the twenty-first century, consumer goods have long become more than mere commodities: they are markers of identity and tools of narration. Advertising, branding and other processes of consumer culture are ubiquitous and charge objects with meaning, impacting the way we perceive them and those who wear, use, showcase or discard them. This close link between consumer culture and the narration of identities – ranging from an individual to a national level – affects the construction of «national brands», as can be seen through contemporary writing.

With a focus on post-2000 Austrian literature, this book unveils how a skilful reading of consumer objects – both branded and non-branded – can enrich literary analysis. Introducing the concept of consumer literacy and applying it to Wolf Haas’ Das Wetter vor 15 Jahren, Thomas Glavinic’s Die Arbeit der Nacht, Arno Geiger’s Es geht uns gut and Raphaela Edelbauer’s Das flüssige Land, the study showcases the narrative power of consumer goods and the impact of Austrian literature and its writers on the idyllic national brand that stands in stark contrast to a troubled past.

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Produktdetaljer
Sprog: Engelsk
Sider: 294
ISBN-13: 9781800797604
Indbinding: Hardback
Udgave:
ISBN-10: 1800797605
Kategori: Austria
Udg. Dato: 23 okt 2023
Længde: 23mm
Bredde: 160mm
Højde: 238mm
Forlag: Peter Lang International Academic Publishers
Oplagsdato: 23 okt 2023
Forfatter(e): Rebecca Wismeg-Kammerlander
Forfatter(e) Rebecca Wismeg-Kammerlander

Kategori Austria

ISBN-13 9781800797604

Sprog Engelsk

Indbinding Hardback

Sider 294

Udgave

Længde 23mm

Bredde 160mm

Højde 238mm

Udg. Dato 23 okt 2023

Oplagsdato 23 okt 2023

Forlag Peter Lang International Academic Publishers