Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Forlagsbranche og journalistik
  3. Nyhedsmedier og journalistik

The Media Handbook

- A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Af: Helen Katz Engelsk Paperback

The Media Handbook

- A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Af: Helen Katz Engelsk Paperback
Tjek vores konkurrenters priser

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.

The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.

This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 669
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.

The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.

This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9781032671369
Indbinding: Paperback
Udgave: 9
ISBN-10: 103267136X
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 7 apr 2025
Længde: 15mm
Bredde: 230mm
Højde: 151mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 7 apr 2025
Forfatter(e): Helen Katz
Forfatter(e) Helen Katz

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032671369

Sprog Engelsk

Indbinding Paperback

Sider 220

Udgave 9

Længde 15mm

Bredde 230mm

Højde 151mm

Udg. Dato 7 apr 2025

Oplagsdato 7 apr 2025

Forlag Taylor & Francis Ltd