Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Erhvervsliv, virksomheder og ledelse
  3. Salg og marketing

The Marketing of World War II in the US, 1939-1946

- A Business History of the US Government and the Media and Entertainment Industries
Af: Albert N. Greco Engelsk Paperback

The Marketing of World War II in the US, 1939-1946

- A Business History of the US Government and the Media and Entertainment Industries
Af: Albert N. Greco Engelsk Paperback
Tjek vores konkurrenters priser

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to "market" the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation''s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.

The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 526
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to "market" the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation''s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.

The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 147
ISBN-13: 9783030395216
Indbinding: Paperback
Udgave:
ISBN-10: 3030395219
Kategori: Salg og marketing
Udg. Dato: 11 jun 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 11 jun 2021
Forfatter(e): Albert N. Greco
Forfatter(e) Albert N. Greco

Kategori Salg og marketing

ISBN-13 9783030395216

Sprog Engelsk

Indbinding Paperback

Sider 147

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 11 jun 2021

Oplagsdato 11 jun 2021

Forlag Springer Nature Switzerland AG