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The Invisible Powers
- The Language of Business
Engelsk Hardback
The Invisible Powers
- The Language of Business
Engelsk Hardback

1.232 kr
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Om denne bog
In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years—Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among others—Clancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the "invisible" forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times.
Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780739100738
Indbinding:
Hardback
Udgave:
ISBN-10:
0739100734
Udg. Dato:
12 maj 1999
Længde:
27mm
Bredde:
156mm
Højde:
235mm
Forlag:
Lexington Books
Oplagsdato:
12 maj 1999
Forfatter(e):
Kategori sammenhænge