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  3. Filmhistorie, teori & kritik

The Influencer Factory

- A Marxist Theory of Corporate Personhood on YouTube
Af: Katherine Guinness, Grant Bollmer Engelsk Paperback

The Influencer Factory

- A Marxist Theory of Corporate Personhood on YouTube
Af: Katherine Guinness, Grant Bollmer Engelsk Paperback
Tjek vores konkurrenters priser

Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation.

Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"—a raw material for brands to use—with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life.

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Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation.

Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"—a raw material for brands to use—with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life.

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Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9781503638792
Indbinding: Paperback
Udgave:
ISBN-10: 1503638790
Kategori: Filmhistorie, teori & kritik
Udg. Dato: 16 apr 2024
Længde: 17mm
Bredde: 229mm
Højde: 152mm
Forlag: Stanford University Press
Oplagsdato: 16 apr 2024
Forfatter(e): Katherine Guinness, Grant Bollmer
Forfatter(e) Katherine Guinness, Grant Bollmer

Kategori Filmhistorie, teori & kritik

ISBN-13 9781503638792

Sprog Engelsk

Indbinding Paperback

Sider 254

Udgave

Længde 17mm

Bredde 229mm

Højde 152mm

Udg. Dato 16 apr 2024

Oplagsdato 16 apr 2024

Forlag Stanford University Press

Kategori sammenhænge