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The Impact of Digitalization on Current Marketing Strategies

Engelsk Hardback

The Impact of Digitalization on Current Marketing Strategies

Engelsk Hardback

876 kr
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Om denne bog
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781837536870
Indbinding:
Hardback
Udgave:
ISBN-10:
1837536872
Udg. Dato:
14 mar 2024
Længde:
22mm
Bredde:
238mm
Højde:
159mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
14 mar 2024
Forfatter(e):
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