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The Human Brand
- How We Relate to People, Products, and Companies
Engelsk Hardback
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The Human Brand
- How We Relate to People, Products, and Companies
Engelsk Hardback

315 kr
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Om denne bog
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781118611319
Indbinding:
Hardback
Udgave:
ISBN-10:
1118611314
Udg. Dato:
19 nov 2013
Længde:
19mm
Bredde:
229mm
Højde:
158mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
19 nov 2013
Forfatter(e):
Kategori sammenhænge