Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

The Hidden Persuaders

Af: Vance Packard Engelsk Paperback

The Hidden Persuaders

Af: Vance Packard Engelsk Paperback
Tjek vores konkurrenters priser
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Tjek vores konkurrenters priser
Normalpris
kr 202
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9780978843106
Indbinding: Paperback
Udgave:
ISBN-10: 097884310X
Kategori: Medievidenskab
Udg. Dato: 10 okt 2007
Længde: 13mm
Bredde: 142mm
Højde: 210mm
Forlag: Ig Publishing
Oplagsdato: 10 okt 2007
Forfatter(e): Vance Packard
Forfatter(e) Vance Packard


Kategori Medievidenskab


ISBN-13 9780978843106


Sprog Engelsk


Indbinding Paperback


Sider 200


Udgave


Længde 13mm


Bredde 142mm


Højde 210mm


Udg. Dato 10 okt 2007


Oplagsdato 10 okt 2007


Forlag Ig Publishing