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The Fashion Designer Survival Guide
- Start and Run Your Own Fashion Business
Engelsk Paperback
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The Fashion Designer Survival Guide

- Start and Run Your Own Fashion Business
Engelsk Paperback

242 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn

The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano 

In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.
 
In this must-have guide, Gehlhar reveals essential information on: 
  • Creating a viable business plan
  • Social media strategies to grow your customer base  
  • Maximizing online sales to get your designs directly into customers’ closets
  • Integrating sustainability in your sourcing and manufacturing
  • Collaborating with influencers, stylists and brands to expand your audience 
  • Landing the right financing for your type of business
  • Establishing wholesale partnerships with the best retail stores
  • Navigating the pitfalls of production both at home and abroad
     








Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781506265605
Indbinding:
Paperback
Udgave:
ISBN-10:
150626560X
Kategori:
Udg. Dato:
4 feb 2021
Længde:
18mm
Bredde:
255mm
Højde:
183mm
Forlag:
Kaplan Publishing
Oplagsdato:
4 feb 2021
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