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The Discursive Power of Memes in Digital Culture
- Ideology, Semiotics, and Intertextuality
Engelsk Paperback
The Discursive Power of Memes in Digital Culture
- Ideology, Semiotics, and Intertextuality
Engelsk Paperback

565 kr
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Om denne bog

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

Product detaljer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780367661335
Indbinding:
Paperback
Udgave:
ISBN-10:
0367661330
Kategori:
Udg. Dato:
30 sep 2020
Længde:
20mm
Bredde:
227mm
Højde:
152mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
30 sep 2020
Forfatter(e):
Kategori sammenhænge