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The Customer Asset
- Understanding and Managing its Value
Engelsk Hardback
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The Customer Asset
- Understanding and Managing its Value
Engelsk Hardback

431 kr
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Om denne bog
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
Product detaljer
Sprog:
Engelsk
Sider:
149
ISBN-13:
9783031474200
Indbinding:
Hardback
Udgave:
ISBN-10:
3031474201
Kategori:
Udg. Dato:
17 dec 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer International Publishing AG
Oplagsdato:
17 dec 2023
Forfatter(e):
Kategori sammenhænge