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The Baba Ramdev Phenomenon

- From Moksha to Market
Af: Kaushik Deka Engelsk Hardback

The Baba Ramdev Phenomenon

- From Moksha to Market
Af: Kaushik Deka Engelsk Hardback
Tjek vores konkurrenters priser
Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market..it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.''”Assocham“TechSci research reportWhen in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was "the most precious gift from God'' but there was no time to pause, reflect or celebrate. People needed to get on with theirives.ittle did they realize that the new-born would take this philosophy of detachment to a differentevel altogether. And if this detachment was induced in theirife by poverty and hardship, three decadesater their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth”an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurvedimited and Patanjali Yogpeeth.The Baba Ramdev Phenomenon offers a detailed account of Ramdev''s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
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Tjek vores konkurrenters priser
Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market..it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.''”Assocham“TechSci research reportWhen in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was "the most precious gift from God'' but there was no time to pause, reflect or celebrate. People needed to get on with theirives.ittle did they realize that the new-born would take this philosophy of detachment to a differentevel altogether. And if this detachment was induced in theirife by poverty and hardship, three decadesater their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth”an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurvedimited and Patanjali Yogpeeth.The Baba Ramdev Phenomenon offers a detailed account of Ramdev''s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
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Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9788129146373
Indbinding: Hardback
Udgave:
ISBN-10: 8129146371
Kategori: Salg og marketing
Udg. Dato: 19 maj 2017
Længde: 13mm
Bredde: 127mm
Højde: 203mm
Forlag: Rupa Publications India Pvt. Ltd
Oplagsdato: 19 maj 2017
Forfatter(e): Kaushik Deka
Forfatter(e) Kaushik Deka

Kategori Salg og marketing

ISBN-13 9788129146373

Sprog Engelsk

Indbinding Hardback

Sider 200

Udgave

Længde 13mm

Bredde 127mm

Højde 203mm

Udg. Dato 19 maj 2017

Oplagsdato 19 maj 2017

Forlag Rupa Publications India Pvt. Ltd