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The Baba Ramdev Phenomenon

Af: Kaushik Deka Engelsk Paperback

The Baba Ramdev Phenomenon

Af: Kaushik Deka Engelsk Paperback
Tjek vores konkurrenters priser
"Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market..it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.''”Assocham“TechSci research reportWhen in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was "the most precious gift from God'' but there was no time to pause, reflect or celebrate. People needed to get on with theirives.ittle did they realize that the new-born would take this philosophy of detachment to a differentevel altogether. And if this detachment was induced in theirife by poverty and hardship, three decadesater their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth”an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurvedimited and Patanjali Yogpeeth.The Baba Ramdev Phenomenon offers a detailed account of Ramdev''s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
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Tjek vores konkurrenters priser
"Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market..it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.''”Assocham“TechSci research reportWhen in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was "the most precious gift from God'' but there was no time to pause, reflect or celebrate. People needed to get on with theirives.ittle did they realize that the new-born would take this philosophy of detachment to a differentevel altogether. And if this detachment was induced in theirife by poverty and hardship, three decadesater their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth”an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurvedimited and Patanjali Yogpeeth.The Baba Ramdev Phenomenon offers a detailed account of Ramdev''s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
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Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9788129145970
Indbinding: Paperback
Udgave:
ISBN-10: 8129145979
Kategori: Salg og marketing
Udg. Dato: 1 maj 2017
Længde: 18mm
Bredde: 216mm
Højde: 139mm
Forlag: Rupa Publications India Pvt. Ltd
Oplagsdato: 1 maj 2017
Forfatter(e): Kaushik Deka
Forfatter(e) Kaushik Deka

Kategori Salg og marketing

ISBN-13 9788129145970

Sprog Engelsk

Indbinding Paperback

Sider 200

Udgave

Længde 18mm

Bredde 216mm

Højde 139mm

Udg. Dato 1 maj 2017

Oplagsdato 1 maj 2017

Forlag Rupa Publications India Pvt. Ltd