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  3. Ledelse: lederskab og motivation

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Af: Patrick Barwise, Thomas Barta Engelsk Hardback

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Af: Patrick Barwise, Thomas Barta Engelsk Hardback
Tjek vores konkurrenters priser

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers'' business impact and career success. Reading it, you’ll learn how to:

• MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company''s priorities.
• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
• MOBILIZE YOUR TEAM: Build and align a winning marketing team.
• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.

By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company''s and customers'' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing''s digital age.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

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Tjek vores konkurrenters priser

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers'' business impact and career success. Reading it, you’ll learn how to:

• MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company''s priorities.
• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
• MOBILIZE YOUR TEAM: Build and align a winning marketing team.
• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.

By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company''s and customers'' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing''s digital age.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

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Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781259834714
Indbinding: Hardback
Udgave:
ISBN-10: 1259834719
Kategori: Ledelse: lederskab og motivation
Udg. Dato: 16 okt 2016
Længde: 28mm
Bredde: 163mm
Højde: 240mm
Forlag: McGraw-Hill Education
Oplagsdato: 16 okt 2016
Forfatter(e): Patrick Barwise, Thomas Barta
Forfatter(e) Patrick Barwise, Thomas Barta

Kategori Ledelse: lederskab og motivation

ISBN-13 9781259834714

Sprog Engelsk

Indbinding Hardback

Sider 240

Udgave

Længde 28mm

Bredde 163mm

Højde 240mm

Udg. Dato 16 okt 2016

Oplagsdato 16 okt 2016

Forlag McGraw-Hill Education

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