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Success in the Bottom of the Pyramid Market in Africa

- The Case of Multinational Pharmaceutical Companies
Af: Philipp von Carlowitz Engelsk Paperback

Success in the Bottom of the Pyramid Market in Africa

- The Case of Multinational Pharmaceutical Companies
Af: Philipp von Carlowitz Engelsk Paperback
Tjek vores konkurrenters priser

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment.

More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model?

Findings reveal that there is no ''one-size-fits-all'' answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusiveness are essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment.

More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model?

Findings reveal that there is no ''one-size-fits-all'' answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusiveness are essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.

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Produktdetaljer
Sprog: Engelsk
Sider: 120
ISBN-13: 9783030590673
Indbinding: Paperback
Udgave:
ISBN-10: 3030590674
Kategori: Sundhedsøkonomi
Udg. Dato: 14 nov 2020
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 14 nov 2020
Forfatter(e): Philipp von Carlowitz
Forfatter(e) Philipp von Carlowitz

Kategori Sundhedsøkonomi

ISBN-13 9783030590673

Sprog Engelsk

Indbinding Paperback

Sider 120

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 14 nov 2020

Oplagsdato 14 nov 2020

Forlag Springer Nature Switzerland AG