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Strategy Bites Back
- It Is A Lot More, And Less, Than You Ever Imagined
Engelsk Paperback
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Strategy Bites Back
- It Is A Lot More, And Less, Than You Ever Imagined
Engelsk Paperback

244 kr
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Om denne bog

SWOTed by strategy models? Crunched by analysis?  Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn''t make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as  and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

  • Strategy as a Little Black Dress
  • Forecasting: Whoops!
  • Management and Magic
  • Strategy and the Art of Seduction
  • The Soft Underbelly of Hard Data
  • Strategy as destiny      
  • Jack Welch on Planning
  • The Seven Deadly Sins of Planning
  • Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780273721840
Indbinding:
Paperback
Udgave:
ISBN-10:
0273721844
Udg. Dato:
4 dec 2008
Længde:
16mm
Bredde:
135mm
Højde:
218mm
Forlag:
Pearson Education Limited
Oplagsdato:
4 dec 2008
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