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Strategizing Communication

- Theory and Practice
Af: Ib Tunby Gulbrandsen, Sine Nørholm Just Engelsk Hæftet

Strategizing Communication

- Theory and Practice
Af: Ib Tunby Gulbrandsen, Sine Nørholm Just Engelsk Hæftet
Tjek vores konkurrenters priser
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.

Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
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Tjek vores konkurrenters priser
Normalpris
kr 336
Fragt: 39 kr
1 - 3 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.

Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9788759334775
Indbinding: Hæftet
Udgave: 2
ISBN-10: 8759334770
Kategori: Kommunikationsstudier
Udg. Dato: 6 aug 2020
Længde: 25mm
Bredde: 172mm
Højde: 241mm
Forlag: Samfundslitteratur
Oplagsdato: 19 aug 2022
Forfatter(e): Ib Tunby Gulbrandsen, Sine Nørholm Just
Forfatter(e) Ib Tunby Gulbrandsen, Sine Nørholm Just

Kategori Kommunikationsstudier

ISBN-13 9788759334775

Sprog Engelsk

Indbinding Hæftet

Sider 0

Udgave 2

Længde 25mm

Bredde 172mm

Højde 241mm

Udg. Dato 6 aug 2020

Oplagsdato 19 aug 2022

Forlag Samfundslitteratur

Kategori sammenhænge