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Strategic Product Creation
Engelsk Hardback
Strategic Product Creation
Engelsk Hardback

470 kr
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6 - 8 hverdage

Om denne bog

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights
Product detaljer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780071486552
Indbinding:
Hardback
Udgave:
ISBN-10:
0071486550
Udg. Dato:
16 jan 2007
Længde:
27mm
Bredde:
158mm
Højde:
231mm
Forlag:
McGraw-Hill Education - Europe
Oplagsdato:
16 jan 2007
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