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Strategic Marketing in Tourism Services
Engelsk Hardback
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Strategic Marketing in Tourism Services
Engelsk Hardback

893 kr
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Om denne bog
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Product detaljer
Sprog:
Engelsk
Sider:
434
ISBN-13:
9781780520704
Indbinding:
Hardback
Udgave:
ISBN-10:
1780520700
Udg. Dato:
10 maj 2012
Længde:
28mm
Bredde:
169mm
Højde:
246mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
10 maj 2012
Forfatter(e):
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