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Strategic Management
- Strategists at Work
Engelsk Paperback
Strategic Management
- Strategists at Work
Engelsk Paperback

577 kr
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6 - 8 hverdage

Om denne bog

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist''s role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors'' website at strategystory.co.uk

Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781350347588
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1350347582
Udg. Dato:
6 apr 2023
Længde:
17mm
Bredde:
234mm
Højde:
156mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
6 apr 2023
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