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Strategic Customer Service

- Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Af: John Goodman Engelsk Paperback

Strategic Customer Service

- Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Af: John Goodman Engelsk Paperback
Tjek vores konkurrenters priser

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.

When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty.

Strategic Customer Service is a data-packed roadmap that shows you how. This invaluable resource distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to:

  • Gather and analyze customer feedback
  • Empower employees to fix problems
  • Track your impact on revenue
  • Generate sensational word of mouth
  • Tap opportunities to cross-sell and up-sell

Strategic Customer Service draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach you how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

Why settle for passive service? Make a business case for ramping up operations—and get the tools for making it pay off. Transform customer service into a strategic function, and reap benefits far exceeding investments.

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Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.

When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty.

Strategic Customer Service is a data-packed roadmap that shows you how. This invaluable resource distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to:

  • Gather and analyze customer feedback
  • Empower employees to fix problems
  • Track your impact on revenue
  • Generate sensational word of mouth
  • Tap opportunities to cross-sell and up-sell

Strategic Customer Service draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach you how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

Why settle for passive service? Make a business case for ramping up operations—and get the tools for making it pay off. Transform customer service into a strategic function, and reap benefits far exceeding investments.

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Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781400252879
Indbinding: Paperback
Udgave:
ISBN-10: 1400252873
Kategori: Kundeservice
Udg. Dato: 17 dec 2024
Længde: 23mm
Bredde: 229mm
Højde: 151mm
Forlag: HarperCollins Focus
Oplagsdato: 17 dec 2024
Forfatter(e): John Goodman
Forfatter(e) John Goodman

Kategori Kundeservice

ISBN-13 9781400252879

Sprog Engelsk

Indbinding Paperback

Sider 288

Udgave

Længde 23mm

Bredde 229mm

Højde 151mm

Udg. Dato 17 dec 2024

Oplagsdato 17 dec 2024

Forlag HarperCollins Focus