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Strategic Alliance Management

Af: Koen Burgers, Pepijn Vos, Brian Tjemkes Engelsk Paperback

Strategic Alliance Management

Af: Koen Burgers, Pepijn Vos, Brian Tjemkes Engelsk Paperback
Tjek vores konkurrenters priser

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset.

This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis.

The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Tjek vores konkurrenters priser
Normalpris
kr 507
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset.

This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis.

The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Produktdetaljer
Sprog: Engelsk
Sider: 454
ISBN-13: 9781032119250
Indbinding: Paperback
Udgave: 3
ISBN-10: 103211925X
Udg. Dato: 27 jun 2023
Længde: 30mm
Bredde: 247mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 27 jun 2023
Forfatter(e) Koen Burgers, Pepijn Vos, Brian Tjemkes


Kategori Ledelse: lederskab og motivation


ISBN-13 9781032119250


Sprog Engelsk


Indbinding Paperback


Sider 454


Udgave 3


Længde 30mm


Bredde 247mm


Højde 174mm


Udg. Dato 27 jun 2023


Oplagsdato 27 jun 2023


Forlag Taylor & Francis Ltd