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Sports Sponsorship and Brand Development
- The Subaru and Jaguar Stories
Engelsk Paperback

Sports Sponsorship and Brand Development

- The Subaru and Jaguar Stories
Engelsk Paperback

429 kr
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23 - 25 hverdage

Om denne bog
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Product detaljer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781349425242
Indbinding:
Paperback
Udgave:
ISBN-10:
1349425249
Udg. Dato:
1 jan 2001
Længde:
15mm
Bredde:
137mm
Højde:
213mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 2001
Forfatter(e):
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