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Spanish-Language Television
- Cultural and Industrial Transformations
Engelsk Hardback
Spanish-Language Television
- Cultural and Industrial Transformations
Engelsk Hardback

1.136 kr
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Om denne bog
How Spanish-language television networks continue to thrive in a rapidly changing media landscape. The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programming-the last redoubt of old media. There is an exception, though: Spanish-language television is thriving. Spanish-Language Television surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. AvilÉs-Santiago and Jillian M. BÁez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to “billennial” audiences-bilingual millennials-who threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Today’s reality programs defy old norms of linguistic correctness, and the airwaves are becoming less hospitable to racism and sexism, resulting in rising ratings and ad revenues. The first book-length treatment of reception patterns in Latinx TV, Spanish-Language Television deepens our understanding of new media in a moment of transformation and possibility.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781477331156
Indbinding:
Hardback
Udgave:
ISBN-10:
1477331158
Udg. Dato:
13 maj 2025
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
University of Texas Press
Oplagsdato:
13 maj 2025
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