Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Kulturstudier og medievidenskab
  3. Medievidenskab

Social Media Risk and the Law

- A Guide for Global Communicators
Af: Susan Grantham, Mark Pearson Engelsk Paperback

Social Media Risk and the Law

- A Guide for Global Communicators
Af: Susan Grantham, Mark Pearson Engelsk Paperback
Tjek vores konkurrenters priser

Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.

Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 412
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.

Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 174
ISBN-13: 9781032017990
Indbinding: Paperback
Udgave:
ISBN-10: 1032017996
Kategori: Medievidenskab
Udg. Dato: 15 sep 2021
Længde: 16mm
Bredde: 245mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 15 sep 2021
Forfatter(e): Susan Grantham, Mark Pearson
Forfatter(e) Susan Grantham, Mark Pearson

Kategori Medievidenskab

ISBN-13 9781032017990

Sprog Engelsk

Indbinding Paperback

Sider 174

Udgave

Længde 16mm

Bredde 245mm

Højde 174mm

Udg. Dato 15 sep 2021

Oplagsdato 15 sep 2021

Forlag Taylor & Francis Ltd

Kategori sammenhænge