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Social Media Marketing

- Theories and Applications
Af: Stephan Dahl Engelsk Paperback

Social Media Marketing

- Theories and Applications
Af: Stephan Dahl Engelsk Paperback
Tjek vores konkurrenters priser
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. 

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. 

This text is essential reading for all marketing students, researchers and practitioners today.
Tjek vores konkurrenters priser
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kr 545
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. 

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. 

This text is essential reading for all marketing students, researchers and practitioners today.
Produktdetaljer
Sprog: Engelsk
Sider: 312
ISBN-13: 9781529720822
Indbinding: Paperback
Udgave:
ISBN-10: 1529720826
Kategori: Salg og marketing
Udg. Dato: 27 apr 2021
Længde: 21mm
Bredde: 233mm
Højde: 238mm
Forlag: Sage Publications Ltd
Oplagsdato: 27 apr 2021
Forfatter(e): Stephan Dahl
Forfatter(e) Stephan Dahl


Kategori Salg og marketing


ISBN-13 9781529720822


Sprog Engelsk


Indbinding Paperback


Sider 312


Udgave


Længde 21mm


Bredde 233mm


Højde 238mm


Udg. Dato 27 apr 2021


Oplagsdato 27 apr 2021


Forlag Sage Publications Ltd

Kategori sammenhænge