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Social Media Marketing
- Theories and Applications
Engelsk Paperback
Social Media Marketing
- Theories and Applications
Engelsk Paperback

529 kr
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Om denne bog
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.
Product detaljer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781529720822
Indbinding:
Paperback
Udgave:
ISBN-10:
1529720826
Kategori:
Udg. Dato:
27 apr 2021
Længde:
21mm
Bredde:
233mm
Højde:
238mm
Forlag:
Sage Publications Ltd
Oplagsdato:
27 apr 2021
Forfatter(e):
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