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Social Commerce

- Marketing, Technology and Management
Af: Linda Lai, Efraim Turban, Judy Strauss Engelsk Paperback

Social Commerce

- Marketing, Technology and Management
Af: Linda Lai, Efraim Turban, Judy Strauss Engelsk Paperback
Tjek vores konkurrenters priser

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor''s Manual, a test bank and five online tutorials.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor''s Manual, a test bank and five online tutorials.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9783319366708
Indbinding: Paperback
Udgave:
ISBN-10: 331936670X
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 1 nov 2016
Længde: 19mm
Bredde: 273mm
Højde: 217mm
Forlag: Springer International Publishing AG
Oplagsdato: 1 nov 2016
Forfatter(e): Linda Lai, Efraim Turban, Judy Strauss
Forfatter(e) Linda Lai, Efraim Turban, Judy Strauss

Kategori Salgs- & markedsføringsledelse

ISBN-13 9783319366708

Sprog Engelsk

Indbinding Paperback

Sider 320

Udgave

Længde 19mm

Bredde 273mm

Højde 217mm

Udg. Dato 1 nov 2016

Oplagsdato 1 nov 2016

Forlag Springer International Publishing AG